Beenie Gunter is making waves in the music industry with his highly anticipated single, "Kiggwa Kitya," released on March 5, 2025, under the Zhafar Agency label. The track marks a significant milestone in Beenie Gunter's career, as it signifies his full rebrand as a dancehall artist, following his move to Zhafar Agency.
With this new single, Beenie ventures deeper into dancehall rhythms, proving his versatility and adaptability to an ever-changing music landscape.
Since joining Zhafar Agency, Beenie Gunter has undergone a remarkable transformation, not only in his musical style but also in his overall artistic identity. Known for his versatility in Afrobeat and dancehall influences, Beenie's new direction embraces the raw energy and boldness of dancehall music. The transition is clear in "Kiggwa Kitya," as Beenie delivers the track with intensity and passion, showcasing his ability to connect with dancehall's vibrant energy while maintaining his signature style.
"Kiggwa Kitya" delves into themes of self-confidence, celebration, and resilience. The song exudes an uplifting vibe, with Beenie singing about his growth, struggles, and ultimate triumphs. The lyrics "okibaze otya" and "kiggwa kitya" are central to the theme of the song, serving as affirmations of personal power and determination. The track’s message resonates with listeners who can relate to overcoming obstacles and celebrating their success.
The accompanying music video, directed by Lenon Mulla and Ivash, portrays the narrative of a young man who has faced hardships but has triumphed through perseverance and strength. The video features energetic dance routines, vibrant scenes of celebration, and moments of introspection that reflect the lyrics of the song. As Beenie Gunter dances and sings through different urban landscapes, the video effectively conveys the theme of resilience and overcoming life’s challenges.
The lyrics "okibaze otya" and "kiggwa kitya" are powerful affirmations in the song, expressing a sense of confidence and strength. "Okibaze otya" translates to "how do you feel about me?" showcasing Beenie's boldness and readiness to face his critics, while "kiggwa kitya"—which can be loosely translated as "I am winning"—symbolizes triumph, a powerful message that aligns with the visuals of overcoming adversity in the video.
The music video and its themes are clearly aimed at a younger, vibrant audience who is passionate about music that reflects both personal struggles and victories. Dancehall lovers, especially those looking for anthems of empowerment and resilience, will find themselves connecting deeply with "Kiggwa Kitya." Beenie's rebrand also appeals to fans of contemporary dancehall music, while still capturing the energy of his earlier work.
The cinematography of the music video is a masterclass in dynamic visual storytelling. The camera work is fluid and engaging, shifting between close-ups of Beenie Gunter and wide shots that capture the lively scenes of dancing and celebration. The use of aerial shots during dance sequences helps convey a sense of freedom and movement. Overall, the visuals keep pace with the infectious energy of the song, ensuring that the audience stays captivated from start to finish.
The color palette of the video is vibrant and bold, featuring rich yellows, reds, and greens that symbolize energy, warmth, and growth. The bright tones reflect the song's celebratory mood, while the occasional contrast of darker hues during more introspective moments adds depth to the narrative. The colors play a crucial role in setting the tone and enhancing the video's overall aesthetic.
Comparing "Kiggwa Kitya" to Beenie's previous works, this release stands as a bold departure from his earlier Afrobeat-focused hits, embracing a more authentic dancehall vibe. While Beenie has always experimented with different genres, "Kiggwa Kitya" shows his full embrace of dancehall culture, aligning him with the likes of artists such as Vybz Kartel and Popcaan. The high-energy dance routines and anthemic chorus make this track comparable to other global dancehall hits, but Beenie’s personal touch adds uniqueness to the song.
In the video, Beenie Gunter shines with his performance. His presence is magnetic, effortlessly drawing the viewer’s attention through his expressive movements and confident delivery. He brings a natural charisma that elevates the video, making it clear that this new phase of his career is one marked by confidence and a deep understanding of the dancehall genre.
"Kiggwa Kitya" is a powerful new chapter in Beenie Gunter’s musical journey, showcasing his growth as both an artist and a performer. The rebrand to a more dancehall-centric style is a natural evolution, and the video perfectly complements the track's empowering themes. With its energetic performance, bold visuals, and catchy rhythm, "Kiggwa Kitya" is set to be a hit with both new and old fans, reinforcing Beenie’s position in the dancehall scene.
